Oktoberfest doesn’t happen entirely in October as we found out while planning our sale schedule.
This banner was a sequel to a weekend sale banner we had at one point:
I could go ahead and base the clothes off these existing characters and the font too. With the new banner, the character on the right was sketched while my computer was rebooting, and turned out not as stiff as the Strongman character Sherman in the middle. At the last moment, I threw in a banner behind the text with a diamond pattern over it to make the text more readable.
Here are the eblasts from this week: